French Philosopher Sartre on Consciousness Essay

French Philosopher Sartre on Consciousness - Essay Example Articles about him ranged from speculations about the trauma which led to his philosophies in later life to what some refer to as his "God problem." His importance lies, however, in the defence of his stand on the absolute right of humans to freedom and responsibility. (O'Donohoe, 2005) Sartre wrote about many things, mainly the essence of what it is to be human. Later on in his life, he became interested in political philosophy and dabbled in the teachings of Marxism. However, among his earliest concepts and for which he based his theory of "existentialism" involved the structure and nature of human consciousness, which he eventually attempted to explain in what is considered his masterpiece, "Being or Nothingness." (Onof, 2006) In the text, he discloses that consciousness is always contained within a physical structure. (O'Donohoe) It cannot be free-floating not can it exist after its physical structure ceases to be. This is the point in which he posits that there is no Supreme Being who created man and is the source of all moral values. Since he claims that consciousness exists for only as long as its physical structure, there is no afterlife in which the soul will return to this Supreme Being after death and receive its just rewards. Sartre defended this position of physical finality with varying success throughout his career. Without an object to define itself, consciousness would not be possible It is always positive and transparent, not to be confined within limits of perceptions of what it should be or what it had been or what it is not. The essence of consciousness relies solely on its existence, as it is and simply as is. The appearance of consciousness is at the same time as its essence. There are no hidden meanings or ambiguities. Clearly, this correlates to the identification of what it is not, for if it is a constantly changing process, how can it be defined for what it is Just as an example to further explain his view, think of water changing form from liquid to gas to solid and so on. Consciousness is not the water nor is it the different forms it takes but rather the process from one state to the next. If we follow this reasoning, logically the essence being is continuously in flux, always in the process of becoming not what it had been. Consciousness is not a state of being but an activity, a process of going towards something. It is the activity that defines consciousness, not consciousness in itself. Sarte explains that it is not the end result if there ever will be one that denotes consciousness, nor is it the present state of a being. Rather, consciousness is the constant process that takes place within one's self. In which situation, it is safe to say that based on his concept, consciousness is fluid, and cannot be fixed or placed in a state of inertia. Let us explain further that by a process we do not mean a single procedure repetitively done but an ever-changing process, and always by choice. This is another important concept Sartre maintains throughout his life, that humans are free to choose.  The awareness presents the being with choices at every turn and each choice carries a corresponding consequence.  Ã‚  

Viral Marketing Thesis Example | Topics and Well Written Essays - 11250 words

Viral Marketing - Thesis Example This essay discusses how this kind of marketing is theorised and viewed. It considers various components of this marketing practice that organisations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. The essay concludes that virtually all organisations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organisational tool. This essay discusses the various components of viral marketing, such as buzz advertising, word-of-mouth, e-communications, and others, in order to show how viral marketing really works. This essay examines the appeal of viral marketing and the problems linked to viral marketing efforts. With a consideration of how the opportunities and threats of a viral marketing vary from those of a traditional method, the essay discusses why viral marketing is an appropriate tool for organisations in the Czech Republic. This essay reviews viral marketing a nd argues that it is created so that promotional materials and messages will be spread quickly in a cost-effective way. It thoroughly described different major components for a productive viral marketing technique. *images taken from Google pictures Thesis Statement: Because of the remarkable growth in e-communications, such as mobile phones and the Internet, viral marketing have become an important component of the marketing communications strategy in numerous organisations. Buzz advertising, word-of-mouth, e-mail direct marketing, wireless or mobile advertising, and online advertising and promotions are useful strategies to strengthen and improve viral marketing communications instruments. Viral marketing can improve awareness, enhance customer response, motivate product trial, and build brand equities. The natural interactivity of viral marketing grants them a powerful position in marketing communications strategy. Undoubtedly, in the future the role of viral marketing will becom e increasingly essential, and new media and technologies will come out. Yet, marketers should always bear in mind that a new media and technology can only be effective when potential customers are capable of and eager to use, accept, and understand it in their buying preferences. Indeed, viral marketing is just beginning to be recognised in the Czech Republic, although it is certainly the suggested and chosen standard in current marketing practice and communications. Understanding of the theory and discipline of viral marketing is now a matter of rigorous and wide-ranging research as there is a great deal of information about it. I. Introduction This dissertation will discuss the theoretical and practical features of viral marketing and review several of the methods and successful campaigns that have sped up the recognition of connected marketing. A brief discussion on the development of viral marketing in Czech Republic will be presented in the concluding part of the paper. Viral m arketing, particularly when applied in an integrated manner, can both enhance brand awareness and develop brand support (Arndt, 1967). And it is a quite cost-effective way of marketing, even for product, brand, or service that has no ‘memorable’ or ‘buzz’ (Brown, Barry, Dacin & Gunst, 2005) features. There are some people, when reflecting on marketing research, tend to visualise research instead of marketing itself. In fact, marketing research is officially identified as locating and